Don’t Buy Links black hat seo
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Don’t Buy Links black hat seo
Admin Thu Jan 22, 2009 6:23 am
The war on Paid links is in full gear. Buying and selling links without the nofollow tag is now officially a black hat seo practice that is against Google’s Webmaster Guidelines.
Google has and will continue to penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar.
However, in many instances there may be a better option that trying to buy a link from a site: buy the site outright. While this won’t work for a large newspaper site, those links have long been void of link juice anyway. In fact, anyone who is openly selling may already have their link juice passing privileges revoked.
So who does that leave? Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a single owner or decision maker. In those instances, where you’ve already gone through the bother of finding out who owns the site and getting in contact with them, why offer to buy a link for a few thousand a year? Wouldn’t you be better served by just making an offer on the entire site?
If you bought the site you’d get any revenue it was producing, any potential appreciation from the domain name, and total editorial control (you could link to some or all of your other sites). Sites aren’t as cheap as they were a few years ago, but you’d be surprised how many people will jump at $10 or $15k. Hell, even monsters like Adult Friend Finder are only selling for only 3X EBITDA.
So if you are going to ask someone to buy a link, perhaps the first question you ask them shouldn’t be “Would you sell me a link on this page for X/year?” but rather “Can I buy your site ____ from you for $XYZ?”.
If you buy the entire site then you’re no longer violating Google’s Webmaster Guidelines by changing where it links. It’s not like we actually give a shit, but . . . ya know . . .
black hat seo
Google has and will continue to penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar.
However, in many instances there may be a better option that trying to buy a link from a site: buy the site outright. While this won’t work for a large newspaper site, those links have long been void of link juice anyway. In fact, anyone who is openly selling may already have their link juice passing privileges revoked.
So who does that leave? Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a single owner or decision maker. In those instances, where you’ve already gone through the bother of finding out who owns the site and getting in contact with them, why offer to buy a link for a few thousand a year? Wouldn’t you be better served by just making an offer on the entire site?
If you bought the site you’d get any revenue it was producing, any potential appreciation from the domain name, and total editorial control (you could link to some or all of your other sites). Sites aren’t as cheap as they were a few years ago, but you’d be surprised how many people will jump at $10 or $15k. Hell, even monsters like Adult Friend Finder are only selling for only 3X EBITDA.
So if you are going to ask someone to buy a link, perhaps the first question you ask them shouldn’t be “Would you sell me a link on this page for X/year?” but rather “Can I buy your site ____ from you for $XYZ?”.
If you buy the entire site then you’re no longer violating Google’s Webmaster Guidelines by changing where it links. It’s not like we actually give a shit, but . . . ya know . . .
black hat seo
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Join date : 2009-01-22 -
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